Something that can’t be measured cannot be improved! In an era where everything leaves a mark, you need an appropriate tool to analyze the data coming in.

This is where Google analytics plays an important role. It is the foremost digital analytics tool that helps you to make the best decisions in crucial times.

Google analytics born in 2006 is a free service provider by Google and is one of the leading platforms used to measure metrics professionally.


Google Analytics is the methodological study of online and offline prototypes and trends. It is a technique that you can undertake to collect, measure, testify and examine your website’s data. It is usually undertaken to evaluate the performance of a website and optimize its web usage accordingly.

Google Analytics is majorly used to track primary metrics and observe visitors’ behavior and traffic generated. It is a strategic approach taken to collect data and generate reports.

In short Google Analytics is a dominant tool that can conveniently be called a one-stop-shop to analyze website performance, blogs, and social media networks. It offers more data and metrics than any other available platform.

Google Analytics works on the following fundamentals:
  • Number of website visits
  • The duration a visitor has stayed on your website
  • The origin of traffic generated
  • Number of pages visited
  • Additionally, it acts in sections such as:
  • Your visitors’ preferable section
  • Keywords utilized
  • The technicality of a user’s device with specifications.

Google Analytics is compatible with all the available Google tools which makes it a wholesome tool. Hence, you can combine Google Analytics with Google Adwords, Blogger, or YouTube.

As a matter of fact, all the Google tools in which the number of visits and traffic are counted can be merged and complemented easily with Google Analytics. There are several attractive resources too available on Google Chrome that you can play with for your desired results.

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In today’s digitally obsessed era, assessing the success rate of your website and its accompanying business is mandatory. By using Google Analytics you can:

  • Evaluate web content issues and rectify them proximately
  • Have a clear picture of ongoing website trends
  • Observe website traffic and user flow
  • Exhibit goal procurement
  • Quantify probable keywords
  • Recognize the scope of improvement
  • Uncover referring sources


The free of cost analytical tool gathers data using a combination of JavaScript code, Cookies, and browsers. Google Analytics records the complete course of action the user undertakes right from the time they visit the website until they leave.

The Google Analytics operation is based on 3 major processes – collecting the data, processing the data, and creating a report.


Google Analytics uses a JavaScript code to assemble information from websites. When this is done Google Analytics records the number of times a user visits or views the page with an analytical code. Let us first understand the data collection process step by step:

The server responds by sending the requested page to the users’ browser. Once the browser analyzes the given data it contacts other servers to handle certain parts of the code for the requested page. This is how the tracking code in Google Analytics works.

A user’s browser that is visiting your page asks for the code generated in analytics. While the code is being developed, the navigation of the visitor is studied thoroughly.

Once the data has been assembled, that code creates cookies on the host computer.
When the cookies are distinct, information is sent to the Google Analytics server by the code which requests an unseen GIF file.

Lastly, the data can be saved to another file called File Logs and a separate data section can be created on each page that has been viewed. This includes complete information like the date and time of the visitor, which search engine the visitor came from, the number of times the visitor has visited a particular site, etc.


Once the user information has been collected successfully, Google Analytics then starts processing the data to convert the raw information into a useful one. For ease of self-analysis, each type of data is analyzed separately.

Google Analytics converts every attribute into further components called “fields”. In this way, each section or live provides various attributes sorted in different locations. The attribution model helps you to extract value from the data provided. To improve results, it is essential to define the model well.


The reports that appear can directly be viewed by the web service itself or from other sources where using the reporting APIs is a necessity.

Each report is produced based on a field comparison i.e. various factors are taken into account like the visitor’s origin or its rate of conversion.

Finally, once the data is successfully saved in the database the process gets terminated.

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