Being one of the best content marketing agencies in Mumbai, BizSolvent presents to you the ultimate guide to content marketing which will not only include the basics of content marketing but also tips for effective content marketing with some examples of strategy making, how content marketing helps, and much more.
What is the meaning of Content Marketing?
Content marketing is the formation and allocation of digital marketing with the purpose of intensifying brand recognition, generating viewers’ interest and upgrading search engine rankings.
What is the importance of having a content marketing strategy(CMS)?
By creating a CMS that is best suited for your business and your audience, you can prove authenticity and make marketing materials as effective as possible.
It is vital to assess every resource for the value it adds to the CMS as a whole and then makes modifications as per the requirements.
The best way to nurture leads and close sales is by having a 360-degree content marketing strategy.
The benefits of having a Content Marketing Strategy (CMS):
By now, we know that the finest way to exhibit the consistency of a brand over time is to vigorously show it in the content they create.
Content marketing is not just about keeping a conversation fresh, engaging, and helpful.
As a matter of fact, it helps in opening up a conversation with your target audience each time and keeps the conversation wanted.
Content Marketing doesn’t interrupt the user from their activity, it in fact serves as a welcome extension of it. Though a CMS employs limitless benefits, the most eminent benefits of having one are as follows :
Escalates Email List
Fuels your Social Media
Builds Brand Awareness
Builds Brand Reputation
Connects with your audience through flexible formats
Improves conversion rates by addressing concerns
Now that you are aware of the several benefits of having a CMS and why it is so important, how about preparing one for yourself?
If you are still in a dilemma as to where to begin with and how content marketing works, BizSolvent, one of the best content marketing companies in India is more than happy to lend a hand and solve your queries.
How to create a Content Marketing Strategy (CMS)?
Here’s how you can create a CMS with these 11 super simple and convenient ways:
1. Position your mission and your purpose.
2. Set up your KPI’s (Key Performance Indicator)
3. Recognise your Target Audience
4. Evaluate your Current placement.
5. Decipher your prime content mediums.
6. Choose the kind of content you wish to produce
7. Recognise and delegate resources.
8. Design and maintain a content calendar
9. Create and organize your content
10. Circulate and Market your content
11. Quantify the results
What is Content Marketing in SEO?
Apart from establishing trust and building valuable relationships with your target audience, content marketing also helps you majorly with your SEO i.e. Search Engine Optimisation. Writing quality content that is user-centric is an integral part of SEO.
This is mainly because your users aren’t the only ones browsing your content, Google and other search engines recurrently read your content to determine when to make your pages visible in the search results.
If you are new to the world of SEO consider hiring an SEO specialist that takes care of all the technical SEO stuff.
Some common examples of content marketing :
Any form of marketing in itself can mold itself into several forms and connect with a variety of audience and buyer personas.
Although there are infinite possibilities of what a single piece of content may look like, here are 3 such examples that span across various formats and stages:
Blogs have established a healthy base for all sorts of marketing efforts. Through blog posts, you can confer about popular industry subjects, portray yourself as a thought leader and explain how your products and services have the capability to address concerns and answer questions.
Need some advice on getting your own blog page started? Connect with us.
Once you have your blog content in place, you can always repurpose the same content to create social media content, publish e-books with more visual content in them, and much more.
Case Studies –
A case study narrates a true event that an actual customer had and how your product or service relieved that challenge. A case study is a bottom-of-the-funnel content that works wonders in converting customers.
Hearing a true story satisfies a customer’s experience drastically as it is incredibly convincing. Case studies explain the problem clearly, tells a story, helps solve the problem, and relays long-term benefits from the solution.
User-generated form of content –
Yes you read that right! User-generated content is exactly what it sounds like – content created by your audience. This content strategy involves real people.
It is not only unique and creative but also extremely cost-effective. One of the best examples of user-generated content is the one that Apple iPhone runs – The shot on iPhone campaign.
Apple actually sourced photos and videos of real people from the real world and included the same for their printed ads too. Businesses of all sizes can create a user-generated campaign by leveraging social media. You can propagate interest from your followers and fans and share their creations.
Content Marketing channels :
Creating quality content is important but how you broadcast, advertise and amplify your content is as important.
While your marketing resources define your brand and the message you wish to convey, delivering those very assets through the right channel affects who views your content and how well it responds.
There are innumerable channels marketers can maneuver to interact with your target audience, the 7 most important content marketing channels that you are most likely to come across are:
- Organic traffic is achieved through SEO from blogs, articles, infographics, and video content.
- Paid Search Ads or Pay Per Click Advertising by creating custom landing pages, branded ad copies, and thumb-stopping titles.
- Email Marketing by distributing newsletters, branded content, and gated assets.
- Social Media Marketing on Twitter, Instagram, Linkedin, Facebook, and Pinterest.
- Link building by credible sources by publishing well-researched content and automating link outreach.
- Producing podcasts on Apple Podcasts, Spotify, Anchor, etc.
- Display Advertising by staying in front of your audience as they move across the internet with the help of Cookies.
The Role of a Content Marketing Manager:
A content marketing manager(CMM) is basically the captain of your content marketing investments. A CMM puts together a strategy, reinforces its execution, accelerates publications, quantifies performance metrics, and prepares a report on analytics.
They are positioned especially to create a huge impact on the affluence of your efforts and are accustomed to turning the marketing team into its very own revenue center.
Although there are tonnes of marketing companies in India, there is none like BizSolvent where adding value to our audience’s lives will always be the key.
BizSolvent offers grade-A content marketing services in Mumbai.
So the next time you are planning on building a campaign or simply looking out to fuel your brand with quality content, don’t forget to get in touch with us!